Headlines That Rank and Click

Imagine this: you write a sharp landing page. The copy is clear, the CTA is strong, the proof is specific, but traffic is flat. No one's finding it. That's the gap SEO fills: connecting great copy with the people already searching for it.

Welcome to Unit 2! You'll apply the foundation you've built in Unit 1 across various copywriting formats, starting with the element that determines whether your copy gets seen at all — the headline.