AI Performance Marketing
Build an AI marketing system for growth
Unit 1
Performance Marketing Foundations
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Modern Performance Marketing
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Essential Metrics
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Unit 2
Search and Contextual Advertising
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Search Intent & Keywords
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Targeting Layers in Google Ads
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Search Optimization
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Unit 3
Social Media Performance Advertising
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Audience Strategy with AI
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Creative & Delivery Mechanics
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Creative Iteration
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Expanding Channels
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Unit 4
Advanced Optimization and Strategic Growth
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Testing & Attribution
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Ad Fraud Prevention
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Sustainable Performance Marketing
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