Essential Metrics
Welcome back! At TechFlow, your campaigns are running. But here's our company's question of the day: "Are we actually making money?"
In this lesson, you'll learn how to answer that question with data. By understanding and calculating core metrics like CTR, Conversion Rate, CPA, ROAS, and LTV using free AI tools, you'll be able to see whether revenue exceeds acquisition costs — and how privacy changes may limit what you can reliably measure.
In this lesson, you'll learn how to answer that question with data. By understanding and calculating core metrics like CTR, Conversion Rate, CPA, ROAS, and LTV using free AI tools, you'll be able to see whether revenue exceeds acquisition costs — and how privacy changes may limit what you can reliably measure.
