Targeting Layers
Great work so far! You've built your keyword strategy and know which searches are worth targeting based on search intent.
But here's the next challenge: keywords alone aren't enough to efficiently reach the right people. You need to layer in additional targeting options to refine who sees your ads while controlling costs. Today, you'll discover how Google's targeting layers work together to expand reach while maintaining relevance, and how Performance Max automates these decisions for you.
But here's the next challenge: keywords alone aren't enough to efficiently reach the right people. You need to layer in additional targeting options to refine who sees your ads while controlling costs. Today, you'll discover how Google's targeting layers work together to expand reach while maintaining relevance, and how Performance Max automates these decisions for you.
