Welcome to Unit 4!
TechFlow's campaigns are running across Google, Meta, and emails. But at this month's board meeting, your CFO asked a tough question, "We're spending $15K/month across three channels — which one drives revenue growth? And how do you know?"
To answer that, you need to know how to test what's working, how to read where conversions come from, and how to prove that your ads are generating revenue — not just coinciding with it. That's exactly what this unit is about.
To answer that, you need to know how to test what's working, how to read where conversions come from, and how to prove that your ads are generating revenue — not just coinciding with it. That's exactly what this unit is about.
