Expanding Channels
Welcome back! You've created format-native creative and maintained your $45 CPA. But today your CMO raised a concern, "Our Google Search and Meta ads are performing well, but we're only reaching 10% of our target market. How do we expand reach beyond paid search and social?”
In this lesson, you'll discover when to add new channels, how measurement differs across them, and how to align selection with where your audience actually spends time — not where competitors advertise.
In this lesson, you'll discover when to add new channels, how measurement differs across them, and how to align selection with where your audience actually spends time — not where competitors advertise.
