Creative and Delivery Mechanics
Welcome back to TechFlow! Your Meta campaigns are running with "Scaling Strugglers" performing at $45 CPA. At today's team meeting, your marketing director assigned you a new task to "Expand our Meta ads beyond Feed — test Stories and Reels to reach more people. But make sure we maintain our $45 CPA performance."
In this lesson, you'll discover how different formats affect performance, why automatic placements usually work better than manual selection, and how to create format-native creatives that perform well across all placements.
In this lesson, you'll discover how different formats affect performance, why automatic placements usually work better than manual selection, and how to create format-native creatives that perform well across all placements.
