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Your Google campaigns are optimized and performing, but at today's team meeting, your CMO assigned you a new challenge, "Google Search works, but we need to expand reach. Let's test Meta ads."
In this lesson, you'll discover who we should target, how Meta's audience targeting changed, why broad targeting often beats narrow segmentation, and how to design audience strategies based on testing rather than assumptions.
In this lesson, you'll discover who we should target, how Meta's audience targeting changed, why broad targeting often beats narrow segmentation, and how to design audience strategies based on testing rather than assumptions.
