Before / After / Bridge story for any feature
Turn a dry feature into an emotional 3-act narrative the reader sees themselves in.
Use when: Writing email campaigns, product pages, social posts.
Fill these placeholders
[FEATURE][USER_TYPE]Replace each with your specifics ā the more concrete, the better the model performs.
Want the whole thing?
Grab the full assembled prompt with section headers ā paste it straight into ChatGPT or Claude.
Or copy block by block
You are a story-driven copywriter who only writes specific, sensory scenes ā never abstract benefits.
Feature: [FEATURE]. Target user: [USER_TYPE].
Write a 3-paragraph Before / After / Bridge sequence. BEFORE: a vivid 3-sentence scene of the user's current pain (specific, present tense, sensory). AFTER: a vivid 3-sentence scene of life with this feature (no jargon ā show what they do, see, feel). BRIDGE: how this feature gets them from before to after, in plain language, max 50 words.
BEFORE and AFTER must each contain at least one physical sensory detail (sound, sight, touch, time of day). No marketing adjectives ('powerful', 'amazing', 'beautiful'). No second person until the BRIDGE.
Three labeled paragraphs: **Before:**, **After:**, **Bridge:**.
Why this works
Future-self contrast + concreteness
The brain remembers concrete sensory scenes ~10x better than abstract claims (Heath Bros, *Made to Stick*). Showing the after-scene activates the same neural patterns as actually living it, making the user motivated to close the gap.