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Marketing & persuasion

Headlines, hooks, and outreach built on real influence psychology.

Intermediate6 blocks · 5 variables

Five hero headlines (with the lever each one pulls)

Generate 5 landing-page headline+subhead pairs, each leveraging a different Cialdini influence principle.

Use when: Launching a landing page or rewriting a hero section.

Cialdini's 6 + 1 principles of influence
Intermediate6 blocks · 3 variables

The objection stacker

Surface the 7 unspoken objections in your audience's head and respond to each in their own voice.

Use when: Before writing a sales page, cold email, or pitch deck.

Acknowledgement before reframe (Chris Voss negotiation)
Beginner5 blocks · 2 variables

Before / After / Bridge story for any feature

Turn a dry feature into an emotional 3-act narrative the reader sees themselves in.

Use when: Writing email campaigns, product pages, social posts.

Future-self contrast + concreteness
Intermediate6 blocks · 5 variables

Cold email that doesn't get archived

A 4-line cold email built around the recipient — not you.

Use when: Outreach, partnerships, sales prospecting.

Reciprocity + low cognitive load