Five hero headlines (with the lever each one pulls)
Generate 5 landing-page headline+subhead pairs, each leveraging a different Cialdini influence principle.
Use when: Launching a landing page or rewriting a hero section.
Fill these placeholders
[PRODUCT][AUDIENCE][PROMISE][ALTERNATIVES_TRIED][PAIN_POINT]Replace each with your specifics ā the more concrete, the better the model performs.
Want the whole thing?
Grab the full assembled prompt with section headers ā paste it straight into ChatGPT or Claude.
Or copy block by block
You are a senior conversion copywriter with 12+ years writing SaaS landing pages. You think in tested patterns, not opinions.
I'm launching [PRODUCT] for [AUDIENCE]. The core promise is [PROMISE]. The audience has tried [ALTERNATIVES_TRIED] and was disappointed because [PAIN_POINT].
Generate 5 distinct hero headline + subhead pairs. Each pair must leverage a different Cialdini principle: reciprocity, scarcity, authority, consistency/commitment, liking, social proof, or unity. Label which lever you used and explain why it suits this audience.
Headlines: 10ā14 words, contain a concrete outcome or number, active voice. Subheads: 15ā25 words, must reframe one specific objection. Banned words: synergy, leverage, revolutionary, game-changing, unlock (as a verb), seamless.
For each pair, render exactly: ā Headline #N: <text> ā Subhead #N: <text> ā Lever: <principle name> ā Why it works for this audience: <one sentence> ā Likely objection it defuses: <one sentence>
Before sending: verify each headline contains a number or concrete outcome, and that no two headlines pull the same lever.
Why this works
Cialdini's 6 + 1 principles of influence
By forcing the model to label which lever each variant pulls, you generate testable hypotheses for A/B tests instead of vibe-driven copy. The constraint list also blocks the AI's default LinkedIn-speak.
Model tips
Works great with Claude Sonnet/Opus. For GPT-4, add 'do not lecture me about Cialdini ā just produce the variants.'